Cathy's Performance Guarantee!
Thank you
for allowing me to provide you with information on why you should
list your home with
Cathy Russell and the Cathy Russell Team. My entire Pre-Listing Package can
be obtained by following
this link and
filling out my online information request form! I'll personally rush my
pre-listing package and any other information you request on the form. I'm
confident that you'll discover that no other agent will do as much to sell your
home faster and to bring you the greatest net dollar!
Performance
Guarantee
My objectives are the
following:
- To get as many agents and
qualified buyers as possible into your home until it is SOLD!
- To communicate the results of
my activities, in writing or by phone, weekly to you!
- To assist you in getting the
highest possible dollar value for your property in the shortest period of time
with the least amount of inconvenience to you!
- To constantly look for the best
possible methods of exposing your property to potential buyers in the
market!
- To earn your repeat and
referral business forever!
The following is my
"Performance Campaign" for marketing your property:
- Prepare a market analysis of
property detailing mortgage and tax information, comparable properties sold in
the past six months and providing current market trends.
- Prepare finance packages of
possible ways for buyers to buy your home and discussing the best options for
you in view of your needs.
- Prepare MLS sheet on your home
to be given to prospective buyers to answer questions about neighborhoods,
schools, shopping, fuel costs, financing options and exceptional features about
your home. Prepare fact book to be left in your home with survey information,
homeowners' associations and more.
- Submit your property to the
Multiple Listing Service immediately, which in fact exposes your property to
410+ salespeople.
- Get your home 'connected' to
our 1-800-5-TOP PRO listing showcase!
- Market your home to agents
through flyers, phone calls, and at Board of REALTOR® activities, top agent
mailings and personal mailings.
- Advertise in publications
according to best market segments including the bi-weekly Homes &
Lifestyles Magazine
- Prequalify buyers, screen
through the lookers and answer questions about your home.
- Keep you informed of current
market conditions by providing:
- Feedback on
showings
- Listing activity reports
(mailed twice monthly)
- Copies of ads and other
input on our marketplace
- Competitive comparables on
market
- Sold properties in your
price range
- Review your property's market
placement and overall response every 15 days
- Make all appointments for
showings; cross-reference with other listings in similar areas and price
ranges.
- Place a "For Sale" sign with
the 1-800-5-TOP-PRO coded rider in your yard, and a lockbox (with duplicate
key) on the door for the convenience of showing your home.
- Provide a team of buyer agents
who are dedicated solely to the purpose of showing properties to potential
buyers generated by our marketing
- Write purchase agreements,
negotiate the sale, and find the best alternative financing options to bring
the greatest net to you.
- Provide the Guaranteed Sale
Program for buyers of my listings, so they have no need to wait for their homes
to sell before they can buy.
- Follow up on all details for
closings:
- Mortgage applications for
buyers
- Appraisal ordered and
comparables provided
- Coordinate
inspections
- Follow-up on mortgage
approval
- Order title work and direct
it to the title company
- Order closing papers drawn
and confirm the closing date with all parties
- Have five full-time (two
licensed) staff members for handling all your needs, questions, problems, and
details.
- Have 2 cellular phones and a
tablet computer to always be available for showings or offers on your
home.
- Deliver Your Check At
Closing!!!
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Making An Offer >Making Your Offer
When you find the right home, what can you do to maximize your chances of actually getting it? The first step you should take is to make a prompt offer.
Whether you are in a buyers' or sellers' market, taking too much time to initiate an offer can cost you money, especially if you are planning to offer less than the asking price or will be asking for special terms. If your offer is the only one on the table, the sellers will consider it, and if they don't accept it, they may make a good counter offer. While you are "sleeping on it", however, you risk the possibility of another offer coming in. If another buyer appears on the scene, you lose an important advantage while you and the sellers are going back and forth with offers and counter offers. A buyer who really wants that special house will make the best possible offer --as quickly as possible.
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| Q |
What did 75% of 10,000 buyers surveyed by the NAR list as their top reasons for selecting a Real Estate Professional?
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| A |
Knowledge of the housing market, knowledge of real estate practices and financing, and familiarity with neighborhoods. |
 See More Real Estate Trivia > |
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- NUMBER1EXPERT™ 
